Manchester United have agreed a three-year sponsorship deal with Turkish communications giants Turk Telekom.
Turk Telecom, a pioneering convergence technology business, has been named the most valuable brand in Turkey for the last three years.
The collaboration with United centres on mobile rights, mobile game rights and social media projects. The world’s first 11 vs 11 football game, I Can Football, which was developed by one of Turk Telekom’s group companies Sobee, will feature Manchester United licensed content when the second edition is released soon.
Further plans for the agreement include the appearance of United players in Turk Telekom adverts and a Soccer Schools programme for young Turkish players.