United is one of the first organisations in the world to showcase this new format with features like cover photo and Page timeline.
The new Facebook Page will bring the Reds closer to its supporters across the world, giving them increased levels of interactivity and exciting new content.
As well as keeping up to date with the latest news and developments at the club, fans will now be able to easily navigate over 100 years of United's history through the timeline. From the birth of the club in 1878 to this season’s Barclays Premier League campaign, fans will now be able to interact with every moment of the Reds' rich history.
United’s Facebook Page publishes in 18 languages and is followed by over 22.9 million fans worldwide. Over 300 pieces of new content have been added to the Page in anticipation of today’s launch, demonstrating the club’s commitment to creating dynamic and engaging new media.
Manchester United’s commercial director Richard Arnold commented: “Manchester United is proud to be one of the first global brands launching a new Facebook Page. We are committed to launching innovative digital services that enable our fans to get closer to the club and our new Facebook Page is an exciting example of these efforts.
“Manchester United has 134 years of history and being able to record those emotive and memorable moments is important to us. The Facebook Page enables the club to showcase its history in an engaging way and deepens the direct connection with our family of fans.