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NEWS AND FEATURES - THE DEDICATED MAN UTD NEWS SERVICE




NEWS & FEATURES

“The three sites will help us to achieve our goal of strengthening the connection between the club and our loyal, long-distance supporters.”

- Manchester United Spokesman

27/07/2007 11:32, Report by Adam Bostock

Reds launch Asian language websites

United are reaching out to their loyal Chinese, Japanese and Korean supporters with new official websites in three different languages.

After significant investment by the club and months of hard work, ManUnited.com.cn, ManUtd.jp and ManUtd.kr were all launched during the Reds' successful Asia Tour.

Unlike previous United websites launched in Asia, the three new sites are designed to mirror the design of ManUtd.com and publish direct translations of its English content, as created by an editorial team at Old Trafford.

The club believes the sites clearly demonstrate how committed Manchester United is to its Asian fanbase. Ahead of the launch in Japan, Korea and China, a Reds spokesperson said: “The three sites will help us to achieve our goal of strengthening the connection between the club and our loyal, long-distance supporters.”

The Old Trafford journalists and the translators in China, Japan and Korea are managed by the Teddington UK and Hong Kong offices of United’s editorial agency, Haymarket Network.

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