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PCCW Official Integrated Telecommunications Partner and Official Broadcast Partner of Man Utd in Hong Kong

PCCW has entered into a partnership with Manchester United that makes the Company the Official Integrated Telecommunications Partner and Official Broadcast Partner of Man Utd in Hong Kong – the first such arrangement in Hong Kong.

Through this partnership, now TV, a pay TV service operated by PCCW, will in the next three years become the Official Broadcaster of MUTV in Hong Kong with the exclusive broadcasting rights of MUTV, MUTV Online and MU Mobile contents. These will also be available on PCCW’s other quadruple-play platforms of now.com.hk, PCCW mobile and PCCW eye2, so that customers may enjoy them anytime, anywhere. Furthermore, PCCW and Manchester United will also jointly develop a promotional microsite, in Chinese and English, specifically tailored for local Man Utd fans in Hong Kong. Through various promotion and subscription reward initiatives, fans will have chances to win autographed Man Utd merchandise and gain access to tickets and hospitality packages at Old Trafford during the team’s Premier League and UEFA Champions League home matches.

For more information please go to www.pccw.com