When it comes to broadband, a high fibre diet seems to increase customers' appetite for bandwidth, a new report has found.
The study, by market development organisation the FTTH Council Europe, compared usage by consumers with FTTH (fibre to the home) with ADSL users across four European countries and found fibre homes currently drive three times more traffic than ADSL households.
Joeri Van Bogaert, president of the FTTH Council Europe, said there is already a "large difference" between ADSL and fibre traffic - pointing out that dedicated mass-market fibre applications are not even available yet.
He said in a statement: "We expect this to increase significantly as fibre adoption continues to increase across Europe and further services are developed with fibre in mind."
Van Bogaert added: "When customers have faster connections they use them more."
The report also found European broadband speeds are rising by an average of more than 50 per cent per year.
Ben Foster and Tomasz Kuszczak may have shared United's goalkeeping duties during the pre-season trip to Africa, but Edwin van der Sar is ready and waiting to reclaim his No.1 spot.
Fresh from his extended summer break following his exertions at Euro 2008, the Dutchman has returned to Carrington to begin his preparations for the new campaign.
While he is well aware of the qualities of his fellow stoppers, he is determined to keep a firm grip on his first team place.
"I don't really care who is behind me, I just want to keep the jersey," he insisted in an interview with Sky Sports News.