United and Tottenham fans attending Sunday’s Carling Cup final are being urged to stage their own contest for a very worthy cause.
In a world first, Carling has teamed up with Sky Sports to track sound levels from both ends of Wembley. Digital advertising boards and a giant screen in front of the Royal Box will be updated four times during each half to show which set of fans is making the most noise. Meanwhile, Sky Sports viewers will be able to see “Fan-o-Meter” readings during their live TV coverage.
The noise generated will raise valuable funds for the Bobby Moore Fund for Cancer Research UK with the donation rising in line with the volume level. Carling has pledged a sum of £10,000 but the figure will increase to £15,000 if the decibel level hits 100 dB and £20,000 if it tops 110 dB.
Reds legend Sir Bobby Charlton said: “You can never underestimate the importance of the Twelfth Man, in our case the brilliant United fans. Having played alongside Bobby Moore, I know he relished the big match occasion and the Carling Cup final should be a great game with an electric atmosphere.”
Spurs boss Harry Redknapp said: “I’m sure our fans will take the roof off and help raise money for the Bobby Moore Fund which is such a great cause.”
Stephanie Moore MBE, founder of the Bobby Moore Fund for Cancer Research UK, said: “This is great news for us and represents a generous donation to the Bobby Moore Fund for vital bowel cancer research and awareness.”
Carling brand director Martin Coyle added: "This is a genuine first and a great opportunity to recognise the difference fans can make at a big game. We're expecting a bold showing from both sides.”