Manchester United has today launched its unique ‘I Am United’ campaign, aimed at bringing the club closer to its global fan base.
Fans can support the campaign online, via mobile or in person at one of the many free ‘I Am United’ parties being held around the world, hosted by some of the club's legends. Each party will offer a range of exciting activities including competitions and giveaways.
The first ‘I Am United’ party will be in New York, USA (at Terminal 5, 610 West 56th Street) on Saturday 20 October, for a live screening of the Reds' home match against Stoke City.
The party and activities leading up to kick-off (10:00 New York time, 15:00 UK) will be suitable for all ages, but fans need to apply for tickets in advance at manutd.com/iamunited.
Sir Alex Ferguson said: “We are lucky to have so many loyal fans around the world. What brings us all together is the thought that we are 'United.' This campaign is a great way of acknowledging that dedication and commitment.
"Our fans who go to the matches are among the noisiest, most passionate anywhere in sport. The challenge I have for those gathering in New York is to make as much noise as the 76,000 people who’ll be inside Old Trafford that day!”
Peter Holland, founder of One United USA, the club’s official US supporters club, said: “Our members are really excited about attending the ‘I Am United’ fan party later this month. The atmosphere should be fantastic and I'm sure we can meet Sir Alex’s challenge!”