Manchester United has entered into a new five-year partnership with Saudi Telecom, the largest telecommunications company in the Middle East.
The multi-million pound deal will give Saudi Telecom exclusive rights as the official mobile communications partner of Manchester United in the Kingdom of Saudi Arabia, with access to unique mobile phone content, including video highlights of goals and match footage, ringtones, text and news alerts.
David Gill, Chief Executive of Manchester United, said:
“Manchester United is delighted to announce a new five-year partnership with Saudi Telecom, the largest telecommunications company in the Middle East.
"Our match earlier this year in Riyadh demonstrated the passion our Saudi fans have for Manchester United and we believe this ground-breaking partnership will bring United action direct to our millions of fans across Saudi Arabia.”
Commenting on the deal, Dr. Muhammad Al-Jasser, Chairman of STC, said:
“We are absolutely thrilled to team up with Manchester United. The partnership will significantly enhance STC’s profile, benefitting from the club’s unrivalled fan base throughout the Middle East and especially in Saudi Arabia.
"One of the most exciting aspects of our partnership with Manchester United is the opportunity to attain new levels of marketing excellence.
"The club has a brilliant track record of global success in branding and we will be working closely with a specialist marketing team from Manchester United to develop innovative ideas to support the partnership.
"As an example of what’s to come, in line with the popular trend in cell phones STC is already in the process of creating and activating a Manchester United mobile.”