“Manchester United and Budweiser are a perfect match, both having strong, storied heritages and a commitment to being the best. As Budweiser continues to expand internationally, our connection with Manchester United helps create awareness and excitement for the brand around the world.”
Local activation of the partnership helps reach adult consumers far beyond the 76,000 people who pack Old Trafford for every match. The sponsorship grants Budweiser rights to use United's marks and player images in advertising, point-of-sale materials and packaging in key markets in Europe, Asia-Pacific, Africa, North and South America.
United chief executive David Gill said, “Budweiser is dedicated to football and has been a valuable partner to Manchester United."
“Budweiser’s use of United for marketing activities has brought loyal followers closer than ever to the Club. The Club and, most importantly, our fans are pleased to have Budweiser’s support.”
The sponsorship also provides Budweiser with hospitality packages and match tickets for