Betfair, the world’s biggest betting community, today announced a partnership agreement with Manchester United Football Club.
And to help launch the three-season deal (2009-2012), Betfair has challenged Manchester United’s strikers to a goal-scoring showdown, with the lead forward netting money for charity.
The Betfair Goal Challenge will see Wayne Rooney, Michael Owen and Dimitar Berbatov go head-to-head over the course of the 2009/10 season to see who scores the most goals – with each of the winner’s Premier League strikes earning £1,000 for the Manchester United Foundation.
As an online betting exchange, Betfair has a strong relationship with football fans – bringing them together to bet against each other. Rivalry is therefore at the heart of the Betfair model, and the Betfair Football Challenge brings this to life.
In addition, as a partner of MUFC, Betfair has created a dedicated football website – www.betfairfootball.com – giving fans behind-the-scenes access and helping supporters get closer to the action.
The site includes the chance to watch exclusive content from the Manchester United players and manager, regular updates and opinions from a team of Betfair Football Ambassadors, as well as some fantastic money-can’t-buy competition prizes. www.betfairfootball.com is truly the home of football rivalry.
Betfair Global Brand and Marketing Director Oscar Nieboer said: “We want to bring something different to the game and its supporters. Betfair matches rival punters against each other, and loves winners. No football club personifies this more than Manchester United.
“This season, more than any other, United’s frontmen need to be at their prolific best, so the Betfair Goal Challenge should add extra incentive for the strikers to hit the back of the net.
“We intend to use this partnership to reward both Manchester United fans and football supporters across the season with unique content and real access from inside the game.”
United manager Sir Alex Ferguson added: “We’re really excited about the partnership with Betfair. The rivalries in the game help add to the passion and the noise for which the English game is renowned the world over.
“The new website is really innovative and allows fans to harness their support for the team