Here Rio talks about the experience and reveals what else is in his new online mag…
How did meeting LeBron compare with 50-Cent and Federer?
They’re all hugely successful in what they do, so it was a similar feeling. But I’m a huge basketball fan, and to meet the heir to Michael Jordan’s crown was pretty cool.
How has #5 been received?
Very, very well. There was a mixed reaction when it was announced, but since people have actually seen the magazine we’ve had a good response from readers and the media.
How much of your time does it take?
I liaise with the editorial team by text and email, so a lot can be done on the move, which is necessary as football will always be number one. And then I probably meet the production boys and do interviews and filming over a few half-days per issue.
What else is in issue 3?
It's packed! It's our Music issue so we’ve got interviews with M.I.A. and Tom from Kasabian - that's hilarious - plus an Oasis video and a tribute to Kurt Cobain. There's also a music-based fashion feature and a rock-chick fashion shoot.
Issue 3 of #5 magazine is available now at rioferdinand.com.