PCCW has entered into a partnership with Manchester United that makes the company the Official Integrated Telecommunications Partner and Official Broadcast Partner of United in Hong Kong – the first such arrangement in the territory.
Through this partnership, now TV will, for the next three years, become the Official Broadcaster of MUTV in Hong Kong with the exclusive broadcasting rights of MUTV, MUTV Online and MU Mobile contents. United content will also be available on PCCW’s other quadruple-play platforms of now.com.hk, PCCW mobile and PCCW eye2, so that customers may enjoy them anytime, anywhere.
MUTV is a 24-hour channel that offers a wide range of exciting football and club-related programmes and matches. The channel will be airing recorded, full coverage of Manchester United matches in the Barclays Premier League, UEFA Champions League and the 2010 pre-season matches in North America and Ireland. The channel will also feature match highlights, matchday build-up, exclusive interviews, club news, player access, classic matches and numerous magazine and documentaries programmes. MUTV programmes will also be available on-demand online, offering total flexibility in viewing options for fans.
Furthermore, PCCW and Manchester United will also jointly develop a promotional microsite (manutd.now.com), in Chinese and English, specifically tailored for local supporters. Through various promotion and subscription reward initiatives, fans will have chances to win signed merchandise and gain access to tickets and hospitality packages at Old Trafford.