The partnership is a first of its kind signed between Bharti airtel and Manchester United in the African continent. Through the partnership United will support the airtel Allstars' search for young African football talent, while airtel customers will have the opportunity to win tickets to watch the Reds play at Old Traffird, take part in coaching sessions and access exclusive United news and download highlights, ringtones and wallpapers through the airtel Live mobile portal.
Manoj Kohli, CEO (International and Joint Managing Director), Bharti airtel said: “Football is the universal passion of Africa and there’s no bigger club in the world than Manchester United. I’m tremendously excited about the opportunities for airtel customers to interact with the brand, win exclusive match tickets and have the chance to train with coaches from one of the leading academies in world football.
“Manchester United’s Old Trafford home is known as the Theatre of Dreams and through this deal we hope to fulfil the dreams of thousands of airtel customers over the next four years.
"We’re also launching our ambitious airtel Allstars initiative, in association with Manchester United, to find and nurture African talent to make it right to the top of the professional game.”
Announcing the deal, Reds' chief executive David Gill said: "We’re delighted to announce a new four-year partnership with airtel Africa, one of the most innovative mobile operator in Africa. This deal gives airtel exclusive rights as the official mobile communications partner of Manchester United in 11 African markets with access to unique mobile phone content, including player interviews, goal