deal gives airtel exclusive rights as the official mobile communications partner of Manchester United in 11 African markets with access to unique mobile phone content, including player interviews, goal replays and match reports.
"This groundbreaking partnership will bring the action of Manchester United direct to our millions of fans in Africa and we’re pleased to support airtel in developing the rich pool of young football talent through the airtel Allstars initiative."
airtel will be featured on ManUtd.com, which is the most visited club football website in the world. airtel customers will also have regular opportunities to take part in competitions and prize draws to win all expenses paid trips to attend matches.
Each year airtel and Manchester United will run training sessions at the Manchester United Academy, one of the world's most prestigious football training centres. There will be opportunity for customers to attend coaching sessions with United coaches in the region.
Andre Beyers, Bharti airtel's Chief Marketing Officer added: “Sport can be a powerful vehicle for social change, bringing people together and instilling values of teamwork and personal standards. Mobile communications is also a facilitator of social change and economic development, and we hope that our association with Manchester United will help drive us towards achieving those goals.”