United are teaming up with Reds' timekeeping partners Hublot in New York in an attempt to raise a million dollars for United for UNICEF - and you can watch the event live on ManUtd.com tonight, 22 July, from approx. 21:30 BST (16:30 EDT).
Paul Scholes, Ryan Giggs, Darren Fletcher and Edwin van der Sar are taking part in the Hublot Million Dollar Challenge, in which they'll try to hit a target masked as a giant Hublot watch from 51 feet, hoping to raise valuable funds for a great cause.
United are currently on tour in the US and Canada, but will make a stop in the Big Apple for the event, which is open to the public and takes place between the iconic Flatiron and Empire State buildings on 23rd Street and Broadway.
The United players will be wearing their shooting boots, but regardless of whether the men in red can hit a bullseye, Hublot has promised to make a significant contribution to the excellent work carried out by the Reds' charity partner UNICEF.
"Our relationship with Manchester United is very special," says Hublot CEO Jean-Claude Biver. "We love getting creative to organise unique experiences, such as the Million Dollar Challenge, to support United for UNICEF."
"We are very excited to participate in the Hublot Million Dollar Challenge," says Manchester United Foundation chief executive John Shiels. "The event will be a unique opportunity to bring people together to raise funds for United for UNICEF, while also having a great time."