That's the view of the Reds' commercial director Richard Arnold, who says the partnership will have far-reaching benefits for both United and Aon, the Chicago-based insurance broker which employs more than 36,000 people.
"This is a fantastic partnership which makes sense for both parties," Arnold told ManUtd.com. "Aon is a $10billion company with 500 offices in 120 countries, but they’re not as well known as they might be.
"United are on TV in 226 countries, with nearly three billion viewers for our games last season, as well as a huge web presence. So partnering with us will help Aon become a hugely recognised, familiar brand.
"For us, this deal shows the club is going from strength to strength. With such a rich, successful history on the field, there’s a huge affection for United around the world, and that translates into our commercial appeal."
"And we have plenty more events lined up around the world, which will give our fans the chance to interact more closely with the club."