01/06/2010 17:12, Report by James Tuck
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Strength to strength

United's new four-year shirt sponsorship deal with Aon, one of the biggest in English football history, emphasises the club's continued reach and status around the world.

That's the view of the Reds' commercial director Richard Arnold, who says the partnership will have far-reaching benefits for both United and Aon, the Chicago-based insurance broker which employs more than 36,000 people.

"This is a fantastic partnership which makes sense for both parties," Arnold told "Aon is a $10billion company with 500 offices in 120 countries, but they’re not as well known as they might be.

"United are on TV in 226 countries, with nearly three billion viewers for our games last season, as well as a huge web presence. So partnering with us will help Aon become a hugely recognised, familiar brand.

"For us, this deal shows the club is going from strength to strength. With such a rich, successful history on the field, there’s a huge affection for United around the world, and that translates into our commercial appeal."

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Aon's charitable commitment

Aon marked the start of the deal with a penalty shoot-out at Old Trafford which raised £25,000 for Manchester-based cancer centre The Christie.

It was the first of several charity initiatives planned with United for the coming year, starting with the Reds' pre-season tour to North America.

"We’ll be working with Aon on some exciting activities in the States from 15-31 July, including some work with the MU Foundation," says Richard Arnold.

"And we have plenty more events lined up around the world, which will give our fans the chance to interact more closely with the club."


Premier League