Manchester United will help promote England’s bid with activity at the last home game of the league season against Stoke City on Sunday.
Players will wear branded T-shirts while warming up, there will be PA announcements giving information on how fans can show their support, and there is a personal message from England coach Fabio Capello in United Review, the official match programme.
United's support for the World Cup bid will be conveyed via the world’s biggest continuous annual global sporting event – the Barclays Premier League. Across nine months of the year, 380 matches are broadcast to over 500million homes in 211 territories. Last season, an estimated cumulative global audience 2.65billion watched the 100,000 hours of coverage that was broadcast, so the impact of involvement from all the top flight's 20 clubs’ is potentially enormous.
David Gill said: “Staging the FIFA World Cup (TM) in England would be fantastic for the whole country and we’re delighted to be playing our part. Every week throughout the season supporters show their enthusiasm and knowledge for the game at grounds right across the country which demonstrates why England would be the perfect venue for the tournament. We’re proud to be supporting England’s bid and hope our fans will show theirs by registering via one of the several methods we’ll be displaying.”
England 2018 chief executive Andy Anson said: “The Premier League and its clubs have been tremendously supportive and their collective strength is providing a significant boost to our campaign. With the coverage of all Barclays Premier League matches transmitted across the world there will be significant visibility for England’s bid and we’re extremely grateful to the Premier League and to Manchester United for their support.”