One of the first countries to receive funding from the new £1million commitment will be Senegal, where one child out of 11 dies before its fifth birthday. The partnership will equip 35 child survival centres with everything mums and babies need to ensure a child survives their first five years, including providing basic equipment like malaria nets, weighing scales and beds, medication and training for midwives and healthcare staff.
UNICEF ambassador Ryan Giggs said: "Last year I travelled with UNICEF to Sierra Leone and I saw how hard it is for children to even survive when they live in such incredible poverty. This is just wrong, and I’m so pleased that we are continuing to work with UNICEF to help put it right.”
Sir Alex Ferguson, also a UNICEF ambassador, said: "If Manchester United and myself can raise awareness of the suffering that children in the world endure, then that can only be beneficial to UNICEF's continual hard work. This partnership benefits our fans who live all around the world and millions more children, through UNICEF’s work."
The Reds will raise £1million through a variety of acitivites. The first fundraising event will be the annual star-studded United For UNICEF dinner, at Old Trafford on Sunday 28 November.