Sir Alex Ferguson, his players and United commercial director Richard Arnold, together with the chairman of Concha y Toro Alfonso Larraín and global marketing manager Giancarlo Bianchetti, officially signed the partnership between Manchester United and Concha y Toro on Friday. This three-year deal makes Concha y Toro the official wine partner of the Reds.
At a ceremony at Old Trafford, Sir Alex showed his enthusiasm for the sealing of this partnership, saying: “There are many similarities between wine and football. In football we seek the best young players to develop and form them from their beginnings to making them outstanding Manchester United players.
"I have seen a similarity with Concha y Toro, which seeks to harvest the best grapes, produce the best wines and have the patience and intelligence to ensure that the end result is perfect. Viña Concha y Toro shares these qualities with Manchester United and it is therefore a tremendous pleasure for me to be part of this partnership which I sincerely hope will have an excellent future.”
Alfonso Larraín said that “at this time when Chile is celebrating its bicentenary, we are depositaries as a company of the global recognition that our brand of wines has achieved, reflecting the history of Chilean winemaking throughout our life and capitalising on the positioning achieved. Chile is a world-class wine-producing country. This partnership gives us a visibility and unique reach for a wine brand and this is why today is a landmark in our history."