A new King Power watch - the third edition arising from the committed partnership between Hublot and Manchester United - was unveiled at Old Trafford on 7 May 2011, the eve of the monumental win over Chelsea.
Featuring new technical details, and equipped with a new chronograph movement with two centre chrono hands providing better readability, the King Power Red Devil is a fine symbol of fusion and innovation, paying tribute to one of the world's most famous football clubs.
The Manchester United squad joined Sir Alex Ferguson and Jean-Claude Biver, CEO of Hublot, on the hallowed Old Trafford turf to present the new King Power Red Devil to the international media.
Hublot, Manchester United's Official Timekeeper since 2008, has developed a King Power equipped for the first time with a chronograph movement distinguished by two centre chrono hands. This makes for better readability - quicker and more efficient. The wearer can keep track of both hands at a glance; the first indicates the seconds, and the other hand, specially developed for football, indicates the time elapsed out of the 45 minutes in each half.
The special Manchester United features of the King Power include the famous Red Devils emblem at 3 o'clock, while the watch indexes come in a natural grass-green colour, obtained using real blades of grass from Old Trafford, picked and preserved especially by the club's groundsmen for the making of this limited series. It took Hublot six months of development to stabilise the plant material and its original colour, including against UV and temperature differences. The freeze-dried blades of grass were inserted into the indexes through an all-new process, then coated with a special transparent lacquer to secure them permanently.