United have launched a Mandarin version of the official online store, United Direct, to meet the demands of the club’s ever-growing Chinese fanbase.
There are more than 70 million Reds in China alone and lifting the language barrier makes it easier for them to buy United’s famous shirt, personalised with their name or their favourite player’s name on the back.
The Chinese store brings a taste of Old Trafford’s famous Megastore to fans in China. They can order authentic products through the official online channel, including Nike football boots, which they can get embroidered with the red devil emblem.
The store also offers Nike training and fashion ranges, football equipment, gifts, souvenirs and much more. Visit the new Mandarin site at store.manutd.com.
Extra payment methods – Alipay, ChinaPay, Tenpay and PayEase – will be added in 2012, making it even easier to buy directly from the online store.
Tom Jones, business director at United Direct, said: "We recognise the passion of our Chinese fans and appreciate their ongoing support of Manchester United. We hope the launch of United Direct in Mandarin will bring our Chinese fans closer to the club."