Malaysian company Mamee-Double Decker owns more than 30 per cent of the snack food business in Malaysia, with Mister Potato the most popular snack brand in the country. As part of the deal, Mamee Noodles will also become an official partner in Asia, Oceania and the Middle East.
In time, it's anticipated canisters of the Mister Potato crisps will be sold inside the stadium on matchdays. For now, though, the product will feature new packaging in Asia, featuring imagery of some of United's biggest stars.
Mamee hope the partnership with Manchester United will help the company double its revenue by 2014. Chief Executive Officer Datuk Pang Tee Chew said: "A substantial portion of United fans are in Asia and we are looking to solidify our position as the number one stacked chip brand in the region."
Journalists and VIPs from Malaysia flew to Old Trafford for a special launch to mark the beginning of the three-year deal.