The third Stadium Business Award shortlist is the Sponsorship, Sales and Marketing Award for the club’s Matchday VIP Campaign, created to increase awareness of the match-by-match hospitality product at Old Trafford. The award is for a stadium-related sales, marketing or sponsorship campaign, deal or activity that delivered outstanding results for a venue, team or major event. The Matchday VIP project resulted in 50 per cent of fixtures exceeding the revenue target by between 10 and 70 per cent. The other 50 per cent achieved more than 70 per cent of the revenue target.
The Matchday VIP campaign has also been shortlisted for The How-Do Awards' Best Integrated Communications Campaign. That dinner, presented by journalist Jim Hancock and Radio 5 Live's Victoria Derbyshire, will take place at Lancashire County Cricket Club on 26 April.
Manchester United director of venue Karl Evans says: "We are very proud to have been shortlisted for all four awards and I think the nominations alone are testament to the hard work and dedication given to each of these projects. A lot of different departments were involved and, as we do on the pitch, we worked as a team to deliver the best possible outcome. Old Trafford is a world famous venue that welcomes millions of visitors each year. To be recognised for our dedication in making the stadium the best it can be is a great achievement."
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