The partnership was launched at Old Trafford with United manager Sir Alex Ferguson, along with Rio Ferdinand, Nemanja Vidic and Wayne Rooney.
The initial three-year deal will increase the profile of bwin in the UK and many other countries, reinforcing its position as Europe’s leading sports betting brand in football. The sponsorship package positions bwin at the centre of promotional activities for the world’s most popular football club and includes the integration of bwin into United’s website, the creation of co-branded social gaming products, matchday perimeter board signage, access to players for marketing campaigns, a range of in-stadia initiatives including bwin-branded betting kiosks and other marketing rights.
To celebrate the coming together of United and Europe’s leading sports book, bwin is offering fans the chance to win two season tickets to see all of Reds' 19 Barclays Premier League home games as United go in search of an unparalleled twentieth league title. Runners-up prizes also include 20 signed shirts and 20 free £100 bets. To take part, all fans need to do is place £5 on any Manchester United related bet from a new or existing bwin.com account. Full details can be found at bwin.com/manutd and further updates on Twitter using the hashtag #backmanutd.
Welcoming the deal, Norbert Teufelberger, Co-CEO of bwin’s parent company bwin.party, said: “Manchester United is one of the biggest names in world sport with a global fan base running into hundreds of millions. We share a passion for football that has always been at the heart of our long-term brand development strategy.
“As Europe’s leading online sports betting operator, football is fundamental to our long-term success, making up