Manchester United have signed a three-year sponsorship agreement with Bulgarian telecommunications company GLOBUL.
Under the agreement, GLOBUL will offer the club’s fans in Bulgaria access to exclusive United news, interviews, special features and other content over its mobile network.
GLOBUL and United will also develop a promotional microsite in Bulgarian and English, specifically tailored for local supporters. Through various promotion and subscription reward initiatives, fans will have the chance to win signed merchandise and gain access to tickets at Old Trafford.
As of February 8, GLOBUL will offer its new 'GLOBUL United' tariffs to all fans in Bulgaria, which will provide bundle minutes, SMS, MMS and mobile internet traffic, as well as access to dedicated United mobile content at monthly fees starting at BGN 12.90. Users who subscribe by February 22 will have a chance to win a ticket for a game at Old Trafford.
Sir Alex Ferguson attended a press conference at Carrington on Tuesday to announce the launch, along with first-team stars Dimitar Berbatov, Tom Cleverley and Phil Jones.
The Reds boss said: "I am very pleased to welcome Globul to Manchester. Anything that brings our international fans closer to the club is a good thing and we are looking forward to developing the partnership in the future."
United’s commercial director Richard Arnold added: "We are pleased to have established a partnership with Globul, a company that not only has strong links to football in Bulgaria, but also shares the club’s ambition to be the best in its field.
"This is a ground-breaking partnership for the club as it is the first mobile company we have teamed up with in Europe and Globul’s growing customer base is an ideal way for Manchester United to reach out to its 53 million fans in Europe."
GLOBUL CEO Haris Kotsibos said: "GLOBUL has a long-established commitment to football and, after years of supporting Bulgarian football clubs and the national team, we are now happy to expand our activities and join forces with one the most successful clubs in the world, Manchester United.
"We believe that this agreement will allow GLOBUL to give the United fans in Bulgaria a unique opportunity to have the