United legend Denis Law was the special guest at the launch of Turkish Airlines' newest route from Edinburgh to Istanbul on Monday, 16 July.
The day also included an added celebration, with the airline revelling in being voted 'The Best Airline in Europe' at the 2012 Skytrax World Airline Awards, picking up the accolade for the second year running.
United’s official airline partner now travels to over 200 destinations, with the new route linking the Scottish capital to the rest of the world via the iconic Turkish city of Istanbul.
The flight will initially run four times a week, though the airline is confident this will increase due to the popularity of Istanbul as a destination hub. From here, passengers can connect to a range of global destinations, including Hong Kong, Singapore, Shanghai, Beijing, Bangkok, Johannesburg, Cape Town, Delhi, Mumbai, Tel Aviv, Dubai, Narita and Osaka.
Law said: "I love to experience new places and, during my footballing days, I was lucky enough to travel all over the world.
"I think it’s fantastic that Turkish Airlines are launching this new route, giving the Scottish people even more flexibility to travel – and what a great way to travel, with the airline that has been voted Europe’s best two years in a row!
"Scotland has a lot to offer and Edinburgh is a beautiful city, so I also hope people from Turkey and beyond use this new route to visit us too!"
Temel Kotil, CEO of Turkish Airlines, said: "We are very happy to start flying from Edinburgh to more than 200 destinations around the world.
"Our priority is the comfort of our passengers. We have the best in-flight Economy Class meals, for which Turkish Airlines has also won an award, ensuring our passengers a relaxing long-haul journey."
The addition of its Edinburgh route is part of Turkish Airlines’ commitment to expansion throughout the UK and increases its UK portfolio to five airports.