Manchester United have agreed a partnership with APLUS Co., Ltd., a member company of the Shinsei Bank Group, to launch two new credit cards aimed at the club’s supporters in Japan.
Applications for the cards will be accepted via APLUS and Shinsei Bank’s websites from Friday, 20 July, when there will also be application forms in Shinsei Bank’s branches. United will also begin promoting the cards on our official Japanese website, ManUtd.jp, on the same date.
On 20 August the Shinsei Bank Group and United will hold a special launch event in Tokyo, where members of the public will have the opportunity to write messages of support to the Reds players on a giant team shirt. Footage of the event, as well as a detailed image of the shirt, will later be uploaded to the campaign website.
United’s commercial director Richard Arnold said: "Manchester United has always had a fantastic following in Japan, with almost 50 million fans tuning into our games last season.
"Our partnership with Shinsei Bank Group was agreed back in March and we have both been working together to create products that will give our Japanese followers a range of unique incentives as a Manchester United card holder.
"Not only are the cards the only ones in Japan to feature the official Manchester United crest, applicants also have the reassurance of knowing they are provided by one of Japan’s premier banking groups."
Sanjeev Gupta, senior managing executive officer and head of the Individual Group at Shinsei Bank,