Sanjeev Gupta, senior managing executive officer and head of the Individual Group at Shinsei Bank, added: "We are delighted that Manchester United, one of the world’s leading football clubs, has selected Shinsei Bank Group as their partner to launch affiliate credit cards in Japan.
"Shinsei Bank’s Individual Group offers a wide range of financial products and services, ranging from asset management to loans, through our retail banking and consumer finance businesses.
"Launching these new affiliate cards, we will draw upon the synergies between these two businesses to provide attractive services not only to Manchester United supporters but also to the wider community of football fans in Japan."
The cards are available in two varieties: a gold card, 'Manchester United Card GOLD', with an annual fee of 10,500 yen (including tax); and a standard card, 'Manchester United Card', with an annual fee of 1,575 yen (including tax).
Both cards feature a unique design, created especially for the Japanese market, which incorporates the United crest. A special gift – an official United key holder – will be given to the first 2,000 cardholders.
All customers who become cardholders during a special campaign period (20 July – 31 December 2012) will also receive complimentary United branded goods, according to the value of purchases made on the card.