Having already benefitted from both increased customer interaction and engagement, as well as enhanced global brand awareness, Epson sees the relationship as a key initiative in enhancing its global visibility and business growth.
The sponsorship renewal runs through to the end of season 2014/15 and Epson will continue to benefit from stadium advertising rights and hospitality while supplying Manchester United with core office and front-of-house printing and imaging equipment. Epson is proud of the synergies between the two historic organisations and continuation of the partnership is a reflection of a shared commitment to performance and innovation.
Epson general manager of global communications Ian Cameron said he was delighted to have concluded the new agreement.
"This is an exciting partnership and we see it as an opportunity to strengthen connections with our customers around the world, particularly in emerging markets,” he said.
In addition to contractual rights such as stadium advertising at Old Trafford, the agreement sees Epson continue to supply Manchester United with its award-winning office products. MUTV has benefited from state-of-the-art ultra-short throw Epson projectors, allowing images of the stadium to be projected as a studio backdrop instead of having to light the actual stadium for filming.
Projected installations in the players’ gymnasium make training more engaging, while Epson printers produce all matchday information, including team sheets, and Epson photo printers are used to produce all official photography.