Manchester United has 659 million followers worldwide:
- 71 million in Americas
- 90 million in Europe
- 173 million in Africa and the Middle East
- 325 million in Asia
Source: Kantar, May 2012
New international survey finds 19-times English champions have 659 million followers
The survey was carried out by leading market research agency, Kantar, and gathered 54,000 respondents from 39 countries. The club that Forbes recently named the most valuable in world sport was identified as the favourite team of 659 million followers around the world. Kantar found that football remains the world’s most popular sport, with 1.6 billion followers globally, reinforcing the results of a recent FIFA survey which produced a similar figure.
Richard Arnold, the club's Commercial Director, commented on the long-term strategy that has made Manchester United the number one club in the world’s number one sport:
"Manchester United has built on a tradition of iconic players, iconic teams and iconic achievements – Beckham, Busby, Benfica ’68. Now our games are broadcast to 1.15 billion households globally, to an audience of over four billion a year.