(NYSE:MANU) English Premier League champions Manchester United have today announced a five-year partnership with Vietnamese bank BIDV.
BIDV, which stands for Bank for Investment and Development of Vietnam, was established in 1957 and is one of the top three banks in the country with an annual turnover of over $200 million and employing almost 18,000 people.
The new agreement will see BIDV offer some of United’s 26.5 million followers in Vietnam the bank’s first affinity credit card. The BIDV Manchester United Credit Card will come with an array of attractive benefits including United prize draws, giveaways and special club discounts. BIDV will also introduce a Manchester United debit card early next season to reach out further to the fan base and diversify the product portfolio.
Manchester United commercial director Richard Arnold comments:
"Vietnam is a very important country for Manchester United. The club is lucky enough to have a large and very passionate set of fans there, with some 30 million supporters watching the team on TV last season. Some 10% of the country's total Facebook users are also a Manchester United Facebook follower and the club has a database of over 2.4 million Vietnamese fans who have registered their interest in United. We are very pleased to be able to work with BIDV to offer them this great new product, a first for both the banks and Club in Vietnam. With more than 120 branches and 600 transaction offices as well as over 1300 ATMs in 63 cities, BIDV has the right amount of presence around the country to be able to connect with our fans.
"We know from the other financial services sponsorships we