(NYSE:MANU) Manchester United, one of the most popular and successful sports teams in the world, today (Thursday) hosted a launch event to celebrate its new sponsorship agreement with gloops, Japan’s leading social gaming company.
The new two-year regional sponsorship will see gloops become the club’s first Official Social Gaming Partner, allowing them the right to create and distribute a statistical-based battle card social game in Japan.
Manchester United has almost four million followers in Japan and the addition of gloops to the club’s family of sponsors follows on from a number of sponsorship agreements with some of the country’s most successful brands.
Founded in 2005, gloops was originally an advertising agency before diversifying into the online social gaming industry. Much like Manchester United, the company started from humble beginnings, employing just six people. Now, just eight years on, they employ over 600 across offices in Japan, the U.S. and Vietnam.
gloops has an annual turnover of ¥24 billion and produces 19 different games, boasting over 18 million members in Japan. The company has also been awarded one of the most prestigious social gaming awards in Japan.
Manchester United commercial director Richard Arnold comments:
"Our partnership with gloops is a first for the club and we are delighted that they are now part of the Manchester United family.
"gloops is a market leader in what is still very much an emerging industry. They are at the