growth and development into new territories made it an attractive partner for the Club. With a combined fan base close to 46 million followers in the UK and India, we are confident in providing Apollo with a highly engaged audience, not only to promote its brand, but also to engage and communicate with our fans.
"This partnership also allows the Club to continue its on-going commitment to investment in and the development of young people, whether through our Academy or via the work we do in the community."
Commenting on the announcement, Apollo Tyres chairman Onkar S Kanwar said: "This is a very significant partnership for us as a company and clearly demonstrates our global ambitions for our business, and the brand. Very few sports platforms deliver such global profile and awareness and we look forward to working closely with Manchester United over the coming years.
"It is a matter of great pride for us to introduce a new healthy living initiative under our corporate social responsibility (CSR), to create new play zones for the youth in the UK and India. In its aim to stimulate the next generations to ‘go the distance’, this campaign really brings to life our brand values of high performance, quality and excellence."
Three decades old, Apollo Tyres is headquartered in Gurgaon, India, and has a manufacturing presence in Asia, Europe and Africa. With revenues of over US$2.34 billion, the company exports to over 100 countries.