London-based photographer Sean Pollock, a portrait specialist, captured the image of British football's most successful manager at a special session earlier this summer. Sir Alex's notes and reflections on his extraordinary career were, of course, collated over a longer period; in fact, the former Manchester United boss penned his memoirs during the final four years of his epic and glorious reign at Old Trafford.
The eagerly-awaited book will be officially launched by publishers Hodder & Stoughton at a press conference in London on 23 October, on the eve of its publish date. A series of "in conversation with" events open to the public will then take place, as follows:
Monday 28 October – 19:30 at The Lowry Theatre, Salford
Hosted by Dan Walker, best known for presenting BBC 1’s Football Focus. Box office: 0843 208 6000. Tickets on sale from 13 September.
Sir Alex will mark the launch of his new book at several special events. Here's the schedule - please see the main story for venues, times and ticket details:
28 October - Salford
29 October - Glasgow
1 November - London
5 November - Aberdeen
8 November - Dublin