04/12/2013 09:30, Report by Communications Department
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New OT boards catch the eye

Wednesday night's Barclays Premier League tie between Manchester United and Everton, broadcast across the globe, will be a world first as the club debuts the largest, brightest and clearest pitch-side electronic boards in football.

The new system, which surrounds three sides of the Old Trafford pitch, will make club messages crystal clear, both in the stadium and around the world on TV. 

The pitch-side digital platform will be used to connect the fans to the club digitally, not only linking to social media activities, but also communicating key information.

This new system has been specially positioned at pitch-side so that the view of fans inside the stadium will be unaffected, despite the panels being the largest in Europe.

The crystal-clear quality will further develop the club’s strategy of single sponsor visibility, giving a premium and clean look whilst avoiding the need for jumbotrons or multiple displays within Old Trafford.

Sir Bobby Charlton said: “This development is consistent with United’s history of a pride in being the first in the world, and the best at what we do. While I am continually amazed at just how far around the world the coverage of our games goes, the work that is done by the club to communicate with fans both at home and abroad using the latest technology has to be good for everyone involved.”

Richard Arnold, group managing director, said: “With a global live TV audience of over four billion people a year in a billion homes on 80 per cent of the world’s TV sets, coupled with the most engaged social media footprint of any organisation in the digital world, this new, industry-leading system is another exciting platform to help us communicate with our 659 million followers. The power of direct, engaged social media communication, combined with two hours

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Premier League