billion people a year in a billion homes on 80 per cent of the world’s TV sets, coupled with the most engaged social media footprint of any organisation in the digital world, this new, industry-leading system is another exciting platform to help us communicate with our 659 million followers. The power of direct, engaged social media communication, combined with two hours of the most-watched live television show in the world allows us to achieve things no-one else can.
“The larger and clearer system gives us a wonderful stage to promote the work of the club and the Manchester United Foundation and to deliver greater value for our commercial partners. It allows us to stay ahead of the rapid developments in this space, particularly with regards to the improvements brought by HD and now 4k pictures.
“Being the first football club in Europe to install this system shows our commitment to continuously enhancing Old Trafford and maintaining its legendary status as one of the world’s best matchday venues. This is the first of a series of innovative changes planned at the world’s favourite stadium and enhancing fan communication.”
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