Manchester United has announced a three-year sponsorship with Japanese paint manufacturer Kansai, who will be the club’s first official paint partner.
Founded in 1918, Kansai currently ranks as the number one paint brand in Japan and Africa, producing a range of high-quality paints including automotive, industrial, decorative, marine and protective coatings. It has 18 offices across the world in markets such as Africa, India, China, Japan and parts of Europe.
United's commercial director Richard Arnold said: "Kansai is the perfect company to partner with Manchester United. Although from two very different industries, they demonstrate many of the same values and qualities we adhere to both on and off the pitch, such as growth, investment in people and innovation.
"Manchester United’s global network of fans and sponsors will help to raise the profile of the Kansai brand, as well as enable us to engage with our global community of fans through new and interesting ways. I am delighted to welcome them to the Manchester United family and look forward to a successful partnership."
Mr Yuzo Kawamori, president of Kansai Paint, said: "Both Kansai Paint and Manchester United have a long history of success and a deep desire to succeed in the future.
"I am confident that this partnership will enable Kansai to develop not only its presence in new markets but will also augment its position in