Manchester United has today (15 January) agreed a three-year sponsorship with one of China’s most prominent banking groups, China Construction Bank (CCB).
As part of the agreement, United's first with a Chinese bank, CCB will hold the rights exclusively to produce the official Manchester United branded credit card in mainland China.
The CCB Manchester United Credit Card is set to be popular with the club’s fans in China, offering them a range of exciting benefits, including various club-related incentives. CCB will be marketing the card to its almost 102 million personal banking customers in mainland China.
Like United, CCB has accumulated many accolades, receiving more than 30 awards from renowned local and international institutions in the first half of 2012.
United’s commercial director Richard Arnold said: “We are very pleased to be partnering with China Construction Bank to bring the official Manchester United Credit Card to China.
"Manchester United has a huge following in China of 108 million. We know from our visits there, including to Shanghai last summer, that our Chinese followers have always been among the most supportive.
"Through our relationship with CCB we hope not only to give fans an excellent product, but also bring them closer to the club they so passionately support.
“As China’s fiscal and industrial strength continues to grow, it is establishing itself as a leader in the global economy and the place for businesses to invest. In 80 major cities in China, CCB have almost 60% of all branches, making them the ideal partner to connect with our fans.