Manchester United launches first ever online pay-per-view event
• Website offers unique way to view Sweden friendly
• New distribution method gives global fans one-off online access to live pre-season match
(NYSE:MANU) Manchester United Football Club will for the first time be airing a pre-season friendly match via a pay-per-view service available online.
In addition to traditional broadcasting methods, the club is for the first time offering most of its 659 million global followers the opportunity to view live coverage of their favourite team via pay per view on the manutd.com website.
Whether they are at work, at home or on the move, fans will be able to watch the team take on AIK Fotboll on 6 August in the last game of the pre-season Tour 2013, Presented by Aon, via their TV or desktop computer.
The club's website will be the only place in the world where fans can see this match live online. Fans wishing to subscribe to the game must register their details and pay a one off fee of £5.95 (converted to EUR in all euro area territories and USD in all other territories where the game is available).
Fans who sign up early, between 13:00 BST on Monday 29 July and midnight on Sunday night 4 August, will benefit from a 25% discount on the one-off subscription price.
For more information or to subscribe to watch the match online please visit www.tv.manutd.com.
Please note: the service is unavailable in Thailand, Malaysia, Saudi Arabia, Bahrain, Kuwait and Turkey and is unavailable on mobile devices. Pay-per-view relates to live online coverage only. MUTV subscribers on Sky, Virgin Media and UPC in the UK and Ireland will be able to watch the game live on TV at no additional cost to their normal monthly subscription.