Manchester United launches new social media platform
• Official Twitter and Sina Weibo pages launched
The micro-blogging services will allow fans around the world to engage with the club in a way they have never experienced before with iconic artwork, behind-the-scenes footage and exclusive content sent directly to their news feeds.
The @ManUtd Twitter page will reach the club’s fans among the 200 million active Twitter users worldwide. The account will initially launch in English, with foreign-language versions to follow. Manchester United’s Sina Weibo account will provide content in Mandarin to the service’s 500 million users.
Manchester United already has an impressive online presence with 67 million page views on its ManUtd.com website during the final month of the 2012/13 football season and over 34 million likes on its Facebook page. Today’s launches mark the next phase in the enhancement of the club’s digital media offering, with further new products and platforms to be announced later this summer.
These new services will be complemented by the updated press office Twitter account (rebranded as @MU_spokesperson) that will supply updates on Manchester United’s business and commercial developments.
Richard Arnold, group managing director, said: "Connecting with our fans is a key part of the club's strategy. We have invested a lot of time and resource into providing the best media offering for its fans, which is evident from the recent MUTV acquisition and today’s Twitter and Sina Weibo