news website. The company currently has 40% market share of the Icelandic Pay TV market. 365 already broadcasts MUTV content to fans via its popular Stod 2 Sport channel, which can be purchased as part of a larger pay to view package. The extension of its partnership with Manchester United will allow the channel to continue showing MUTV footage to the club’s Icelandic followers for the next two years.
Manchester United commercial director Richard Arnold comments: “Manchester United is fortunate enough to have 659 million followers around the globe and the creation of agreements, like the ones we have with SkyNet, TV2 and 365, allows us to bring them closer to the club they love. The new agreements mean that MUTV now has 22 international broadcast partners, covering 56 territories worldwide including parts of Europe, Asia, Latin America and Africa. Through our partnerships, tens of millions of people now have access to MUTV content.
“The dedicated channel already creates some unique and distinctive content and, with the development of our network of broadcast partners, we are able to invest in this further. By teaming up with reputable media houses like SkyNet, TV2 and 365 we can ensure that this content is delivered in right way, reaching key audiences.”
More: Find out more about MUTV