Manchester United and Saudi-based telecommunications giant STC have today announced a five-year extension to their successful sponsorship agreement.
The new partnership will see STC evolve from Official Telecommunications Partner to Official Triple Play Partner, covering Saudi Arabia, Bahrain and Kuwait, also holding triple play rights in Turkey for the first year of the agreement.
As Official Triple Play Partner, STC will bring United’s dedicated TV station, MUTV, to the Gulf region for the first time, with the exclusive rights to distribute MUTV via its TV, online and mobile services in these territories.
United's Group Managing Director Richard Arnold said: "We are delighted to be renewing our partnership with STC, the largest telecommunications company in the Middle East. We have been working together since 2008 and have built a very successful and mutually beneficial partnership.
"Like Manchester United, STC has demonstrated its desire to lead the way in its industry, being the first of our partners to launch an official Manchester United mobile app, as well as, for the first time, bringing MUTV to our millions of followers within the Gulf region.
"The renewal of our partnership will greatly benefit our fans, as STC develop more and more interesting ways to bring them closer to the club they so passionately support."
STC's board of directors member and chairman of the investment committee, Mr. Mohammed Al Dhoheyan, added: "We are proud to be renewing and growing our successful partnership with such a globally recognised brand as Manchester United.