Manchester United and Aperol announce sponsorship agreement
• Iconic aperitif to be club’s global spirits partner
(NYSE:MANU) Manchester United Football Club has today announced a multi-season sponsorship agreement with international spirits brand Aperol, to become the club’s official global spirits partner.
The deal, which runs until the end of the 2016/2017 season, will see Aperol branding visible during all domestic games at Old Trafford, as well official club publications, MUTV and the official website. The partnership will also see the signature drink, Aperol Spritz, available in the stadium’s hospitality areas.
A celebration message of ‘Cheers, United!’ represents an exciting phase as Aperol develops its brand across the globe, extending into new markets and growing outside its traditional Italian roots.
Manchester United's group managing director, Richard Arnold, said: “We are delighted to welcome Aperol as Manchester United’s new global sprits partner. Like Manchester United, Aperol is an ambitious organisation and we have been impressed by their innovative approach to developing the brand on an international stage.
“Manchester United has 659 million followers across the world and this partnership will be another platform to bring the club closer to these fans. Aperol is a fitting partner to help the club and its supporters to celebrate our achievements and we