club closer to these fans. Aperol is a fitting partner to help the club and its supporters to celebrate our achievements and we look forward to sharing many successes together in the coming years.”
Bob Kunze-Concewitz, chief executive officer, Gruppo Campari, commented on the partnership, saying: “We’re delighted to announce Aperol as the new way to celebrate the joy and the passion for Manchester United.
“With the club widely recognised as the most supported in the world, this is a partnership that will deliver brand exposure on a massive scale, helping to provide Aperol, and its signature drink Aperol Spritz, with excellent levels of year-round brand exposure, consumer engagement and promotional opportunities in developed and new global markets.
“Aperol is a brand that embodies success, celebration and sociability. The natural fit between the two brands makes the partnership one that will benefit both parties.”