Manchester United fans in the Old Trafford Megastore on 31 May were among the first people anywhere to see, feel and buy the new 2012/13 home shirt.
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The gingham-inspired kit - also available online at store.manutd.com - was first revealed at manutd.com/madeofmanchester on 11 May. But now it's on sale, it's certain to be seen on supporters all over the globe this summer.
MUTV's camera crew was in the Megastore on launch day to gauge fans' first impressions of the new kit, as you can see in our free video.