The Reds defender is a fan of the gingham-inspired design and appreciates its link to the heritage and tradition of Manchester.
"I like the gingham – it’s what a lot of people have on their shirts at the moment," Rio said.
"It’s great that the design derives from the cotton industry that started in Manchester. It brings it nicely together with the club.
"It’s one you’d wear down the pub and I’m sure the fans will be as pleased with it as the players are."
Ferdinand believes it’s obvious why United have been so well supported around the world for such a long time.
"The history that the club has created over the years, from the early days through to the Munich air crash, resonated with a lot of people around the world," he said.
"Then the success that followed was phenomenal. We had three European Players of the Year in the team at one point: George Best, Denis Law and Bobby Charlton. Not many sides can boast that.
"And of course we’ve also been successful in the years since the Premier League started. Some great players have walked through the door here.
"But it’s a group effort – that’s the great thing about this club. It’s one of the biggest clubs in the world but there’s a family environment here and it’s reflected on the pitch."