From 4-15 April 2012, Turkish Airlines hosted Manchester United events in four African cities - Johannesburg (South Africa), Nairobi (Kenya), Accra (Ghana) and Dakar (Senegal).
Two of the events were for fans, staged in shopping centres, and two were private events for travel agents, key media representatives and fan club members. The Barclays Premier League trophy was accompanied at each event by a Manchester United legend with Gary Bailey, Andrew Cole and Quinton Fortune all making appearances.
Fans were given the opportunity to put questions to the legends, gain photographs and autographs, and enter exclusive prize draws. Among the prizes given away were Turkish Airlines-branded model-planes, Turkish Airlines flight tickets, signed Manchester United merchandise, and a VIP trip to watch a Manchester United match including flights and accommodation.