On 2 May 2012, 200 guests were invited to ‘O2 World’, Berlin for a networking event with key members of the travel, aviation and sports industries. Speeches were delivered by Nurullah Oguz, Turkish Airlines General Manager for Berlin, and Manchester United’s Head of Marketing, Jonathan Rigby. These speeches detailed the global success of Turkish Airlines and their relationship with Manchester United.
The event was attended by Manchester United legend Jesper Blomqvist, enabling fans to have their photograph taken with him and the Barclays Premier League trophy.
This was followed on 10 May by an event with another Manchester United legend, Denis Irwin, held at Schiphol Airport, Amsterdam. Guests were welcomed with speeches by representatives of Turkish Airlines, highlighting the success of Turkish Airlines’ routes from Amsterdam. After this, Denis conducted one-to-one interviews with key members of the Dutch media before holding a signing session with guests.