The players swapped the pitch for the catwalk on Thursday evening in Shanghai at a special charity fashion show in partnership with the club's official timekeeping partner, Hublot.
The luxury watch brand hosted the event in China, which was attended by Sir Alex and all the players, who helped to showcase a collection of iconic Hublot timepieces. The players' clothes for the show were provided by British designer Paul Smith who have been working with the Reds since 2008, designing and supplying all first team and officials with formal wear and accessories.
After the fashion show, Sir Alex and Hublot's brand director in China, Loic Biver, introduced a live charity auction, the proceeds from which will go to the ‘United for UNICEF’ partnership, which aims to help children all over the world.
The main item in the auction was a unique timepiece created especially for this event. It is an exact replica of those manufactured exclusively for the United squad, but this particular one included Sir Alex’s signature engraved on the reverse.
"We are very happy to be in China and to be able to bring such a fantastic fashion and charity event to Shanghai," said Sir Alex, who had attended the opening ceremony of Hublot’s brand new Shanghai boutique earlier in the week.
"The money raised for the 'United for UNICEF' partnership is invaluable in protecting the lives of young people across the world, and we are pleased to be able to harness the power of our partnership with Hublot to help that cause."
Biver added: "At Hublot, we pride ourselves on embodying the ‘Art of Fusion,’ which is perfectly demonstrated by our partnership with Manchester United.
"We both strongly believe in sharing and giving, so we hope that the footballing spirit of Manchester United, combined with the watchmaking expertise