Maybank Malaysia has been overwhelmed by the response to the official Maybank Manchester United Debit Card, with the number of subscribers so far showing a huge increase on the number forecast for the year.
Since the card's official launch on 22 April 2012, Maybank has issued 100,000 cards, despite forecasting for 50,000 cards over a 12-month period. This high demand demonstrates the strength of both brands in the country.
The Maybank Manchester United Debit Card, the first co-brand debit card for Maybank, was unveiled on 20 April 2012 by the Prime Minister, Dato’ Seri Mohd Najib bin Tun Abdul Razak. Two days later there was an official launch in the presence of United legends Gary Pallister and Ronny Johnsen, during a live viewing party in Sunway Lagoon, Malaysia for the Reds' home league game against Everton.
With over 8 million United fans and followers in Malaysia, the number of debit card applicants is expected to further increase ahead of the 2012/13 season. Subscribers will be able to take advantage of a number of benefits, including 10 per cent discount for online purchases at the Manchester United Megastore, as well as earning points if the team win a Premier League game on the day they use their Maybank Manchester United Debit Card.
In a new initiative for next season, applicants will also have the chance to win a once in a lifetime trip to Old Trafford to see the Reds play. There will also be other opportunities to win exclusive merchandise signed by players such as Wayne Rooney, Ryan Giggs or Paul Scholes.
Manchester United commercial director Richard Arnold comments: "The Maybank Manchester United Debit Card is the only debit card in Malaysia to offer exclusive access to the club and we are delighted with the response it has received so far. The card allows us to further engage with our 8.3 million Malaysian followers and I hope that those who haven’t subscribed soon take advantage of the great product Maybank has to offer."
B Ravintharan, Maybank's executive vice president and head of cards, wealth & payments, said: "The new Maybank Manchester United Debit card enables Maybank to further increase the penetration in the local debit market, where it is